Privacy policy

Privacy policy

Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide shall have no consequences. This shall apply only to the extent that no indication to the contrary is given in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.

Server log files
You can visit our websites without providing any personal information.
Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offering.

Your data may be transferred to third countries outside the European Union for which an adequacy decision of the EU Commission is available. As far as there is no adequacy decision of the EU Commission, e.g. for transfers to the USA, the data transfers are based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Contact

Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.

Initiative contact of the customer by e-mail
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the treatment and answer of your contact inquiry.
If the contact serves the execution of pre-contractual measures (e.g. consultation with purchase interest, offer preparation) or concerns an already closed contract between you and us, this data processing takes place on basis of the art. 6 exp. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you.

If the contact serves the execution of pre-contractual measures (e.g. consultation with purchase interest, offer preparation) or concerns an already closed contract between you and us, this data processing takes place on basis of the art. 6 exp. 1 lit. b GDPR.
If the contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in processing and responding to your request. In this case, you have the right, for reasons arising from your particular situation, to exercise this right at any time on the basis of Art. 6 Para. 1 lit. f DSGVO based processing of personal data concerning you.
We will only use your e-mail address to process your request. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account orders

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The purpose of the data processing is to improve your shopping experience and to simplify the order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent up to the revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to deal with your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to do so will result in the inability to enter into a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. b DSGVO and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing and IT service providers. In all cases we strictly observe the legal requirements. The scope of the data transmission shall be limited to a minimum.

Your data may be transferred to third countries outside the European Union for which the EU Commission has issued an adequacy decision. As far as there is no adequacy decision of the EU Commission, e.g. for transfers to the USA, the data transfers are based, inter alia, on standard contractual clauses as appropriate safeguards for the protection of personal data, available at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de.

Reviews

Data collection when writing a commentary
When commenting on an article or a contribution, we collect your personal data (name, e-mail address, comment text) only to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By sending the comment you agree to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your personal data will then be deleted.

When your comment is published only the name you provide will be will be published.

In addition, your IP address will be stored when you submit a comment in order to prevent misuse of the comment function and to ensure the security of our information technology systems. By sending the comment you agree to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 para. 1 lit. a DSGVO with your consent. You may revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. Your IP address will then be deleted.

Payment service provider

Credit report

Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find them at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Data collection and processing for credit assessment
If we make advance payments, e.g. in the case of payment by invoice or direct debit, we reserve the right, if necessary, to obtain credit information on the basis of mathematical-statistical procedures using the
PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg to catch up. For this purpose, we transmit the personal data required for a credit assessment to them and use the information received about the statistical probability of a payment default for a weighed decision about the establishment, implementation or termination of the contractual relationship. The credit report may contain probability values (score values), which are calculated on the basis of scientifically recognised mathematical-statistical methods and whose calculation includes, among other things, address data. Your interests worthy of protection will be taken into account in accordance with the statutory provisions. The data processing serves the purpose of the credit assessment for a contract initiation. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in protection against payment default if we make advance payments. You have the right, for reasons arising from your particular situation, to object at any time to this based on Art. 6 para. 1 lit. f DSGVO based processing of personal data concerning you by notifying us. The provision of the data is necessary for the conclusion of the contract with the payment method requested by you. Failure to do so will result in the contract not being able to be concluded with the payment method you have chosen.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that allows the browser to be uniquely identified when you return to the website.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent cookies from being stored and the data they contain from being transmitted. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
You can find out how to manage (including disabling) cookies in the main browsers by following the links below:
Technically necessary cookies
Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
The use of cookies or comparable technologies is based on § 15 para. 3 P. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
Use of Borlabs Cookie
On our website, we use the consent management tool Borlabs Cookie from the provider Borlabs – Benjamin A. Bornschein (Georg-Wilhelm-Str. 17, 21107 Hamburg; “Borlabs”).
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right of revocation for consent already given.
The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, may be collected: Date and time of page view, information about the browser you are using and the device you are using, UID (randomly assigned anonymous ID), opt-in and opt-out data. This data will not be passed on to third parties.
The data processing is carried out for the fulfilment of a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
For more information about Borlabs’ privacy practices, please visit: https://de.borlabs.io/borlabs-cookie/.

Advertising tracking analysis

Use of Google Analytics
We use the Google Analytics web analytics service provided by Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and ensuring compliance with applicable data protection laws.
The data processing is for the purpose of analysing this website and its visitors and for marketing and advertising purposes. Google will use the information obtained on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The following information, among others, may be collected: IP address, date and time of page view, click path, information about the browser you are using and the device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. The IP address transmitted by your browser within the scope of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which allow an analysis of your use of the website. The information generated by this about your use of this website is usually transferred to a Google server in the USA and stored there. There is no EU Commission adequacy decision for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government authorities have access to your data. Your information may be linked by Google to other information, such as your search history, personal accounts, usage data from other devices, and any other information Google may have about you.
IP anonymization is activated on this website. This means that your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there.
The use of cookies or comparable technologies is based on § 15 para. 3 P. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
You can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ as well as at https://policies.google.com/technologies/cookies?hl=de.

Use of Mouseflow
We use the analysis tool of Mouseflow ApS (Flaesketorvet 68, 1711 Copenhagen, Denmark; “Mouseflow”) on our website.
The data processing serves the purpose of personalization and analysis of this website and its visitors. Mouseflow uses technologies such as cookies, tracking pixels and scripts. The cookies allow the recognition of the Internet browser. In the process, the following information may be collected, among others: IP address, click path, information about the browser and operating system you are using, pages visited, time spent on our website, content viewed, location data. From this data, usage profiles can be created under a pseudonym. With the web tracking tool Mouseflow, randomly selected individual visits (only with anonymized IP address) are recorded. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website. The data collected with the mouseflow technologies will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym.
Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA.
The use of cookies or comparable technologies is based on § 15 para. 3 P. 1 TMG. The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in the needs-based and targeted design of the website. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation.
To prevent Mouseflow from collecting and storing data across devices, you can set an opt-out cookie here. Opt-out cookies prevent the future collection of your data when visiting this website. You must opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Mouseflow again.

Use of the Facebook Pixel

We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.

Meta Platforms Ireland and we are jointly responsible for the collection of your data and the transmission of this data to Facebook when the service is integrated. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which defines the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum. Thereafter, we are responsible in particular for complying with the information obligations under Articles 13, 14 GDPR, for complying with the security requirements of Article 32 GDPR with regard to the correct technical implementation and configuration of the Service, and for complying with the obligations under Articles 33, 34 GDPR to the extent that a personal data breach affects our obligations under the Joint Processing Agreement. Meta Platforms Ireland has the responsibility to enable data subject rights under Art. 15 – 20 GDPR, to comply with the security requirements of Art. 32 GDPR with respect to the security of the Service, and to comply with the obligations under Art. 33, 34 GDPR to the extent that a personal data breach affects Meta Platforms Ireland’s obligations under the Joint Processing Agreement.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag was implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook associates this information with your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-based Facebook ads.

Your data may be transferred to the USA. There is no EU Commission adequacy decision for the USA. The data transfer is carried out, among others, on the basis of standard contractual clauses as appropriate safeguards for the protection of personal data, viewable at: https://www.facebook.com/legal/EU_data_transfer_addendum

The processing of your personal data is based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to the processing of your personal data at any time on grounds relating to your particular situation. You can deactivate the “Custom Audiences” remarketing function here.

For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Plug-ins and miscellaneous

Using the Google Tag Manager
We use the Google Tag Manager of Google LLC on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). If you are habitually resident in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and ensuring compliance with applicable data protection laws.
This application manages JavaScript tags and HTML tags used to implement tracking and analysis tools in particular. The data processing serves the purpose of designing and optimizing our website according to the needs of our customers.
The Google Tag Manager itself neither stores cookies nor does it process personal data. However, it enables the triggering of other tags that can collect and process personal data.
You can find more information on terms of use and data protection here.

Data subject rights and storage period

retention period
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory, in particular tax and commercial law, retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights in accordance with Articles 15 to 20 DSGVO: the right to information, to correction, to deletion, to restriction of processing, to data portability.
Furthermore, according to Art. 21 para. 1 DSGVO the right to object to processing based on Art. 6 (1) DSGVO. 1 f DSGVO, as well as against processing for the purpose of direct marketing.

Right of appeal to the supervisory authority
In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you consider that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.
After the objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the purpose of asserting, exercising or defending legal claims.

last update: 12.01.2022